Thursday, December 1, 2022
Home Good Stories Super Bowl LV: Budweiser Will Not Be Running Ads

Super Bowl LV: Budweiser Will Not Be Running Ads

Budweiser has announced for the first time in 37 times they won’t be running an ad during the Super Bowl this upcoming weekend. In the past, Budweiser has dominated the competitor’s ads by using adorable puppies and their staple Clydesdales. Every year, I would look forward to Budweiser’s ads primarily because of the puppies and horses. Instead, they are redirecting their marketing budget to support Covid-19 vaccines awareness and education. To put these efforts into perspective, they created an ad titled “Bigger Picture.” Budweiser reassures viewers at the the end of the commercial that they will be back for the big game next year!

Julia Dukes
Julia is a recent graduate from the University of Colorado Boulder where she received her degree in Strategic Communications with a focus in Advertising and a double minor in Business and Sociology. She's currently based out of Denver, Colorado. When she's not working, she likes to hit the slopes and hike.

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